Tyler McNierney
Co-Founder & Executive Coach • San Francisco
A repeatable, data-informed, and fulfilling approach to dating designed specifically for high-achieving professionals.
Typical Sunday
"Watching sports, hanging out with friends, drinking coffee."
Together, we could
"Roast the characters on Korean dating shows for their questionable decisions"
High performers spend thousands of hours building their careers—yet often leave their most consequential life decision to chance or frustrating dating app algorithms. We treat your search for a lifelong partner with the same strategic priority, privacy, and rigor as a C-suite initiative.
Our framework combines structured outer mechanics—such as profile optimization, female-gaze photography, and conversation dynamics—with deep inner alignment, giving you the clarity and confidence to build an extraordinary partnership.
Every element of our program is structured to maximize efficiency, accountability, and clarity.
Dedicated weekly strategy calls to analyze date debriefs, dissect dynamic conversations, fine-tune messaging, and set clear actionable goals.
Group workshops exploring core dating mechanics: understanding female gaze, mastering photography, elevated styling basics, and authentic communication.
Direct, asynchronous access between sessions for real-time guidance on text threads, pre-date prep, and navigating time-sensitive decisions.
Custom photoshoot shot lists, tailored wardrobe recommendations, bio prompt creation, and algorithmic optimization across primary dating platforms.
Co-Founder & Executive Coach
Tyler is the creator of @tylerinthemaking, which grew to 50,000+ followers in six months focused on modern gentlemanhood and equitable relationships. He draws his dating insights from a 7-year partnership with his college sweetheart to help high achievers build extraordinary relationships.
Co-Founder & Executive Coach
Specializing in interpersonal dynamics and emotional intelligence, Lukas guides clients through deep inner work, helping high achievers build authentic vulnerability, presence, and lasting chemistry on dates.
Read how some of our clients transformed their approach to dating and built meaningful, long-term partnerships.
"Within 3 months of coaching, I went from burnt out on apps to dating someone who truly aligns with my long-term values. What I didn't expect was how much clarity and self-belief I gained in my personal life overall."
"I had been single for over 5 years. The Gentlemen's Protocol gave me a practical, dignified framework that took the random guesswork out of dating. I'm now in a loving, committed relationship with an incredible partner."
We accept a limited roster of clients per month to ensure complete 1:1 dedication. Complete the brief application below to start the conversation.
Thank you for reaching out. We review every application discreetly and will respond directly within 24 to 48 hours.